England's head coach tells the gripping story of how he took the national side to victory in the 2003 Rugby World Cup in this fully revised and updated paperback. Winning! tells the story of the remarkable past six years - an unforgettable journey that began in September 1997 and took the team from the lower ranks of international first-class rugby to the top as World Cup Champions. Sir Clive Woodward and his team mounted a campaign of vast change, great learning, team building and clear vision to achieve their aim. 'We would question everything, change anything and leave no stone unturned,' he writes. WINNING! will talk about the team's journey of innovation and discovery and will reveal exactly how it happened, the fundamentals of their success and how these principles can be applied to any human endeavour. 'We changed the way we coached, the way we played and, of equal importance, how we operated off the field.' Bringing his business management skills to the game, Woodward simplified the entire approach to the structure of the team and created new management systems both on and off the pitch.; In an anecdotal style, Clive Woodward entertains and informs while he describes the thr

In his entertaining and informative new book, Sir Clive Woodward analyses the events of the 2019 Rugby World Cup, offering his unique perspective on the performance of players and coaches, from Owen Farrell and Kieran Read, to Eddie Jones and Steve Hansen. HOW TO WIN:Rugby and Leadership from Twickenham to Tokyo is much more than the story of a tournament, however. It is the distillation of a philosophy of leadership developed during a lifetime in high-performance environments, from the rugby field to the boardroom. Tapping into his experience of winning the 2003 World Cup, being a part of the leadership team that delivered Olympic Success in 2012 and lessons drawn from Japan 2019, the author delivers a go-to manual in how to improve both individual and team performance in order to reach the pinnacle in sport and in business. Every individual position in rugby requires a unique set of skills, knowledge and expertise that collectively form a balanced team; the same is true in any successful business or organisation. From 1 to 15, the former England and British and Irish Lions coach identifies the key attributes and uses these defining traits to explain his collaborative 'Teamship' leadership style. With a fascinating blend of analysis, insight and anecdote, and the highs and lows of a memorable Rugby World Cup as the setting, Clive reveals how to lead the culture of a winning team - in any context.

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.